VF Hotels Asset Management
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Our disciplined team of analysts, financial professionals and operations strategists provide the broad oversight necessary to ensure quality and comfort to guests while holding the line on costs for investors and owners.

We have a successful track record managing and maintaining brand standards for franchises such as Hilton, Intercontinental, Marriott and Omni. In addition, our team has experience renegotiating existing management agreements, mediating relationships with franchisors and repositioning properties in a changing marketplace. Each month, our analysts review and evaluate the hotel manager’s report and make recommendations for change, if necessary.

Asset management responsibilities may include:

Analysis & Review

  • Detailed review of all financial reports and analysis of written responses
  • Operational plans to implement strategic operation

Marketing

  • Positioning hotel for optimal performance
  • Complete review of cost structure
  • Evaluate FF&E expenditures to ensure consistency, quality and value
  • Monitoring all purchasing

Property Acquisition

  • Due diligence
  • Contract analysis
  • Review of hotel positioning
  • Detailed market analysis
  • PIP negotiations
  • Franchise negotiation

Property Recapitalization

  • Evaluate debt and equity structure
  • Propose changes to maximize efficiency
  • Return on Investment (ROI) analysis
  • Breakeven analysis
  • Project based accounting

 

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